About the role
This role is responsible for defining and executing product marketing strategies that translate technical capabilities into compelling, market-ready solutions. The position plays a key role in shaping value propositions, messaging, and go-to-market strategies, ensuring successful product launches and strong commercial alignment across the organisation.
Our expectations
- 5+ years of product marketing or solution marketing experience.
- Strong technical background with the ability to understand and articulate complex IT/technology solutions.
- Proven experience leading product launches and go-to-market strategies in B2B environments.
- Experience collaborating with technical teams, engineers, or solution architects.
- Demonstrated success in creating messaging, value propositions, and sales enablement materials.
- Experience in IT services, software, SaaS, or tech consulting strongly preferred.
- Exceptional communication and storytelling skills.
- Ability to distill technical information into clear, compelling market language.
- Strong cross-functional collaborator with the confidence to challenge and influence stakeholders.
- Highly structured, dependable, and detail-oriented.
- Strong analytical thinking and competitive awareness.
- Proactive, solution-oriented, and comfortable owning complex projects end-to-end.
- Team player with strong interpersonal skills — essential due to past challenges with role fit.
Nice to have
- Experience with pricing strategy, market segmentation, or solution packaging.
- Familiarity with industry-specific technologies or methodologies.
- Experience working in international organisations or multi-market environments.
- Knowledge of BI or research tools to support competitive and market analysis.
Main responsibilities
- Build, own, and execute product marketing strategies for key solutions.
- Lead and coordinate solution launches across all markets.
- Develop go-to-market plans, including positioning, competitive insights, pricing recommendations, and sales enablement content.
- Conduct competitive and market analysis to support positioning and GTM decisions.
- Content, Communication, and Positioning
- Translate complex technical capabilities into clear, differentiated messaging and value propositions.
- Create and maintain sales and marketing assets such as pitch decks, battlecards, datasheets, and solution overviews.
- Ensure consistent messaging across digital channels, campaigns, and customer-facing materials.
- Sales Enablement
- Enable Sales teams with tools, training, and insights to improve confidence and win rates.
- Cross-Functional Collaboration and Alignment
- Partner closely with Solution Leads, Delivery, and Technical teams to deeply understand product details and ensure accurate communication.
- Act as the bridge between technical teams and customer-facing teams, ensuring alignment and clarity.
