About the role
This role is responsible for planning, executing, and optimising digital marketing activities across all key markets to drive measurable business growth. The position plays a key role in strengthening the company’s digital presence by ensuring effective performance of paid, organic, social, and website channels, while supporting lead generation and integrated marketing campaigns.
Our expectations
- 4+ Years of proven experience managing paid search, paid social, SEO/SEM, and website optimisation.
- Strong understanding of analytics, tracking, UTM structures, and funnel metrics.
- Experience working with tools such as Google Ads, LinkedIn Campaign Manager, Google Analytics, HubSpot, and CMS platforms.
- Experience in international or multi-market environments.
- Data-driven mindset with strong analytical capability.
- Excellent campaign planning and optimisation skills.
- Strong communication and collaboration abilities.
- Highly organised, proactive, and comfortable managing multiple projects at once.
- Creative problem-solver with a continuous improvement mindset.
- Team player who can also guide or mentor a junior resource.
- Strong sense of ownership and accountability.
Nice to have
- Experience in IT services, SaaS, or tech consulting.
- Knowledge of ABM (Account-Based Marketing) tactics.
- Familiarity with CRO tools or A/B testing frameworks.
- Basic design skills or experience working with designers.
- Experience managing agencies or freelancers.
- Additional European languages.
Main responsibilities
Strategy and Channel Ownership:
- Own the strategy, execution, and optimisation of digital channels (paid social, paid search, organic, SEO, website performance, retargeting).
- Oversee website optimisation, including UX improvements, SEO, conversion rate optimisation (CRO), and content updates.
- Manage and optimise ad platforms (Google Ads, LinkedIn Campaign Manager, etc.).
Campaign Management and Content:
- Plan and run digital campaigns aligned with company priorities and campaign themes.
- Maintain our digital content pipeline and ensure consistent brand presence across channels.
Data, Reporting, and Optimisation:
- Ensure accurate tracking, analytics, and reporting across all digital touchpoints.
- Analyse performance data and deliver actionable insights to improve effectiveness and ROI.
Cross-Functional Collaboration and Consistency:
- Collaborate with the Campaigns team on integrated, multi-channel campaign execution.
- Coordinate with Sales to improve lead quality, handover processes, and follow-up.
- Support international market teams to ensure digital best practices and consistency.
