In the era of digital transformation, the insurance sector is leveraging Artificial Intelligence (AI) and structured data to revolutionize its approach to the customer. This article by Joanna Gepner, Business Analyst Leader at Britenet, explains how structured data (demographic, policy history, mobile app data) forms the foundation for effective offer personalization.
AI enables insurers to individually assess risk and create flexible, lifestyle-tailored policies, such as car insurance that considers driving style or health insurance based on medical history. This personalization increases customer satisfaction and brings measurable benefits to insurance companies, such as improved profitability and operational efficiency.
Read more details in the full article on the Gazeta Ubezpieczeniowa website.
