Our expectations

• At least 2 years of hands-on experience working with Salesforce Pardot (Marketing Cloud Account Engagement).
• Demonstrated experience executing B2B email marketing and marketing automation campaigns.
• Experience independently building emails, landing pages and marketing assets in Pardot.
• Experience creating lead nurture programs and implementing lead scoring models.
• Experience working with Salesforce CRM for campaign reporting and lead management.
• Experience collaborating closely with Sales teams to support demand generation activities.
• Self-starter who takes ownership and works autonomously with minimal supervision.
• Proactive and solutions-oriented, always looking for ways to improve campaigns and processes.
• Collaborative team player who enjoys working across functions.
• Patient and supportive coach who enjoys developing others.
• Curious, adaptable and committed to continuous learning.
• Passionate about marketing automation and delivering exceptional campaign experiences.

Nice to have

• Experience with Account-Based Marketing (ABM).
• Experience working within a B2B technology or professional services environment.
• Salesforce and/or Pardot certifications are considered an advantage.

Main responsibilities

Campaign Planning & Execution

• Own the campaign execution calendar, ensuring all campaigns are delivered accurately and on schedule.
• Build and launch end-to-end marketing campaigns in Pardot, including emails, landing pages, forms, dynamic content and automation rules.
• Create responsive landing pages and emails independently without requiring technical support.
• Ensure all campaign assets comply with brand guidelines and deliver a consistent customer experience.
• Perform thorough quality assurance and testing before every campaign launch.
• Manage campaign documentation and maintain campaign best practices.

Marketing Automation & Lead Management

• Design, build and optimize lead nurture programs across different stages of the buyer journey.
• Develop and maintain lead scoring and grading models to improve lead qualification together with the Marketing Operations Manager
• Create audience segmentation and dynamic lists to increase campaign relevance and engagement.
• Support the execution of Account-Based Marketing (ABM) campaigns and personalized engagement strategies.
• Continuously identify opportunities to improve campaign automation and efficiency.

Reporting & Performance Analysis

• Monitor campaign performance and provide actionable recommendations for optimization.
• Develop reports and dashboards in Pardot and Salesforce with the Marketing Operations Manager to measure campaign effectiveness, engagement, conversion and pipeline contribution.
• Analyze campaign metrics and communicate insights to marketing and sales stakeholders.
• Ensure data quality and campaign reporting accuracy.

Stakeholder Collaboration

• Partner closely with Sales teams to identify campaign opportunities, customer pain points and relevant campaign topics.
• Collaborate with Product Marketing, Digital Marketing and Design to develop integrated campaigns that support commercial objectives.
• Act as the internal expert on Pardot and marketing automation best practices and collaborate closely with the Marketing Operations Manager
• Build strong relationships across the business to ensure campaigns align with sales priorities and business goals.