How do you plan a digital transformation strategy to bring real benefits to your business? What roles do leaders play in driving change, and how can employees be effectively engaged in a company's transformation? What potential pitfalls should businesses anticipate when implementing technological innovations? These and other topics were explored by IT experts, including Tomasz Dziki, Vice President of the Board at Britenet, during the ‘Digital Business Transformation’ panel at the Executive Innovation Forum 2024. Discover key insights from the discussion to help your organisation gain a competitive edge in today's digital landscape.
Key takeaways from this article
- Digital transformation is a tool for improving customer experience and achieving business objectives, not an end in itself.
- An effective digital transformation strategy must be based on sector analysis, process mapping and the alignment of technology with business objectives.
- Digital transformation, carried out in a natural and evolutionary way, will enable the company to adapt, minimising the risk of negative impacts and considering the diverse attitudes of employees towards change.
- Integrating digital technologies directed towards business objectives allows companies to manage resources efficiently and respond to changing market expectations.
Executive Innovation Forum 2024: Digital Business Transformation
During the Digital Business Transformation panel, industry experts – including Tomasz Dziki, Vice President of the Board at Britenet – discussed the key challenges and opportunities associated with implementing modern technologies in organisations. The discussion focused on digitisation strategies aligned with business goals, the role of leaders in leading change and the importance of employee engagement in the transformation process. Issues related to the cost-effectiveness of technology implementations and the best ways to deal with resistance to change were also raised. Here are some of the key issues raised during the expert debate.
Strategic approach to digital transformation
The industry experts emphasised that successful digital transformation requires a clearly defined strategy grounded in an in-depth sector analysis and mapping of the company's key processes. They also noted that technology should serve as a means to achieve business goals, rather than an end in itself. Leaders should formulate a vision for transformation and involve teams in the change process, allowing new technology solutions to be used more effectively in the day-to-day operations of the organisation.
Involving employees in the transformation process
During the discussion, the key role of employees in the change process was emphasised. Tomasz Dziki highlighted that transformation must be conducted in an engaging manner, particularly for employees with profound knowledge of operational processes and an action-oriented mindset. The industry experts also noted that fostering an organisational culture of openness to change, while addressing the expectations of younger generations, is crucial for building a team capable of supporting and driving digital transformation.
Cost-effectiveness and objectives of technological implementations
Participants of the panel stressed the need to view digitalisation as an investment that delivers tangible business benefits. The industry experts cautioned against implementing technology without a clear objective, stressing the importance of effective project management. When executed properly, digital transformation enhances customer experience, optimises processes, and boosts profits – outcomes that are particularly significant for large companies focused on long-term growth.
Want to find out what your company should keep in mind to successfully implement digital transformation? Watch the entire debate at the Innovation Forum Summary 2024 conference with Tomasz Dziki, among others, and find out how the right strategy, engaging leaders and integrating new technologies can help your organisation succeed in a changing business world.
