About the role
Your primary responsibility will be to drive the marketing strategy for our existing and future products, working closely with various departments (Product & Bid Management, Sales, and the broader Marketing team) to ensure alignment and execution of key marketing initiatives. This is a unique opportunity to shape the future of Britenet’s product marketing approach and make a significant impact on our growth.
Our expectations
- Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- 5+ years of experience in product marketing, ideally in the technology or software sector.
- Proven experience in developing and executing go-to-market strategies.
- Experience with marketing automation tools and CRM systems is an advantage.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Excellent written and verbal communication skills, with the ability to present complex information clearly.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Planning & project management skills.
- Self-confidence in communication and presentation.
- Knowledge of English at a profound level.
Nice to have
- Experience in the IT industry.
Main responsibilities
1. Go-to-Market Strategy:
- Design and implement go-to-market strategies for product launches.
- Collaborate with product management, sales, and customer success teams to ensure successful product introductions.
2. Product Messaging & Positioning:
- Develop clear, compelling messaging that differentiates Britenet’s products in the marketplace.
- Ensure that messaging is consistent across all marketing channels and resonates with target audiences.
3. Market Research & Competitive Analysis:
- Conduct ongoing market research and competitive analysis to inform product marketing strategies together with the Marketing Intelligence Expert.
- Identify market trends, customer needs, and opportunities for differentiations.
4. Sales Enablement:
- Collaborate with the Sales team to provide them with the tools, presentations, and content needed to effectively sell our products.
- This includes developing product-related materials such as case studies, sales decks, and training resources.
5. Data Analysis & Performance Tracking:
- Monitor and analyze product marketing performance using key metrics.
- Use insights from the data to continuously refine and optimize marketing strategies.
6. Cross-functional Collaboration:
- Serve as the bridge between Marketing, Sales, Product & Bid Management, and other departments to ensure alignment on marketing objectives and strategies.
