How is artificial intelligence driving companies forward and strengthening their position in the market? What benefits does the automation of business processes using AI offer? AI industry experts, including Arkadiusz Guminski, AI Solutions Architect & Technical Lead at Britenet, discussed these questions during the ‘AI in Business’ panel at the Executive Innovation Forum 2024 conference. Learn the key insights that will help your business successfully leverage AI in digital transformation.
Key takeaways from this article
- By supporting automation and data analysis, AI enables companies to save resources, be more efficient and have less risk of costly mistakes.
- Successful AI implementation requires high-quality data, an understanding of business processes and collaboration with an experienced technology partner. The key factor is choosing a partner that offers certified, secure and scalable technology solutions.
- Artificial intelligence not only supports the day-to-day operations of companies, but also opens up new opportunities for them to build innovative business models and increase revenues.
Executive Innovation Forum 2024: AI in business
During the AI in Business panel, experts from the IT industry – among them Arkadiusz Guminski from Britenet – discussed the key challenges and opportunities presented by the use of advanced artificial intelligence solutions for business development.
The discussion focused on the potential of AI in business process automation, its impact on the competitiveness of companies and the benefits of using this technology in the area of data analytics. Issues related to the ethics of AI application and the need for appropriate regulation were also raised. Here are the key conclusions that will help your company to successfully use AI in digital transformation.
More efficient automation and data mining
One of the main themes raised during the panel was the emphasis on artificial intelligence in the analysis of large data sets. Today's companies generate huge amounts of data that are difficult to process manually. AI is already supporting companies in tasks such as document analysis or identifying key trends from market data.
Industry experts highlighted examples of the use of AI in IT projects, where individual models are responsible for different stages of data processing – document layout reading and advanced analysis. This type of technology allows companies not only to save time, but also to minimise human error, resulting in increased operational efficiency.
Business transformation through AI – from automation to competitive advantage
The panel noted that AI is increasingly seen as a tool that fits naturally into everyday business processes. The panellists cited data showing that 40% of companies in the Polish financial sector are already using artificial intelligence and, according to Gartner's forecasts, in 2025 as much as 40% of customer interactions with companies will involve the use of AI. For companies, this means being able to:
- automate repetitive processes such as customer service or order processing,
- create new business models based on technology,
- increase revenues through better use of data and personalisation of offers.
However, IT industry experts made it clear that the key to success is to clearly define the objectives of the AI implementation and to choose an experienced technology partner.
Key to success – valuable data and choosing the right technology partner
A crucial insight emerged during the discussion – the effective use of data can provide competitive advantage for a company. AI can be used to better manage this resource, but its success depends on several factors: the quality of the available data, the right understanding of business processes, working with the proper technology partner.
Experts highlighted that the selection of a technology partner should be based on its experience, certifications and the provision of secure technology platforms.
Challenges and risks associated with AI
The panel of AI industry experts also highlighted the many ethical and regulatory challenges associated with the use of AI in business. Panellists discussed examples of potentially problematic applications, such as the use of deepfakes, monitoring without user consent or discriminatory algorithms in recruitment processes.
Regulatory initiatives such as the European AI Act, which classifies AI systems by risk and places restrictions on the most controversial technologies, were highlighted. For companies, this means they need to monitor regulations and adapt their operations to ensure compliance and build customer trust.
Want to learn more about the ways in which artificial intelligence can revolutionise your company's processes and support it with data analysis and task automation? Watch the full debate from the Executive Innovation Forum 2024 conference, where AI industry experts, including Britenet's Arkadiusz Guminski, discuss the key challenges and opportunities of AI in the context of digital transformation. Find out how AI can accelerate your organisation's growth, minimise human error and increase operational efficiency.
