Using artificial intelligence to achieve strategic advantage – where to start?

Using artificial intelligence to achieve strategic advantage – where to start?

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Artificial intelligence is no longer just a technological curiosity – today it is the foundation of a strong competitive advantage. However, simply implementing AI is only the beginning – for it to make a real impact on business performance, IT leaders need to ensure a solid foundation: the right infrastructure, organisational culture and strategic alignment of AI initiatives with company goals. Here are the key steps for large organisations to maximise the potential of AI and turn it into real business value.


Key takeaways from this article

  • Preparing an organisation to implement AI requires education and a data-driven culture – building awareness among leaders and non-technical employees is key.
  • Investment in infrastructure and data management is the foundation of AI implementation – companies should modernise their IT systems, implement clear data management policies and invest in scalable technologies.
  • Identifying the key areas of impact, such as marketing, process optimisation or risk management, allows you to maximise ROI and scale AI solutions effectively.
  • Successful AI implementation depends on active executive support, transparent communication of benefits and challenges, and continuous improvement of the strategy based on data and feedback.

Practical ideas and strategies for CIOs and IT directors

Implementing AI solutions is no longer a fashionable buzzword, and is becoming a cornerstone of business strategy – as Chief Information Officer (CIO) or IT director, you are the key figure in this transformation. If your organisation's main goal is not so much to keep up with AI trends, but to truly realise the full potential of the new technology, a strategic and proactive approach is necessary. These few concrete steps will help your department effectively prepare your company to implement AI and maximise its impact on financial and operational performance.

Building AI awareness and a data-driven culture

To successfully implement AI, secure the necessary budgets and gain the support of key stakeholders, make sure to educate your organisation. Convince leaders from marketing, finance and operations that AI can bring them tangible benefits – get allies. Avoid inviting those executives who underestimate the value offered by the new technology to board meetings. We have experienced this in the past – first with the Internet, then with Big Data. Stay away from repeating the same mistakes – prepare your organisation for change before technology forces it.

Artificial intelligence can still be questionable, so there is a good chance that your colleagues need a deeper understanding of the importance of data. Encourage them to appreciate the role of data during decision-making and building competitive advantage processes. Training programs tailored to non-technical teams can effectively demystify both AI and data itself, helping to integrate it into daily business operations. Do not limit yourself to theory – present real-world use cases that demonstrate their practical value and inspire teams to find new applications in their own areas of operation.

Develop an infrastructure and data environment ready for Artificial Intelligence

Before an organisation can reap real benefits from AI, a thorough understanding of its current IT infrastructure is essential. Conduct a comprehensive assessment of your systems, data ecosystems and legacy solutions to identify potential implementation barriers. Make sure that your hardware infrastructure is powerful enough, that your software is compatible with modern AI solutions, and that your data is thoroughly prepared for analysis. A thorough diagnostics will identify the key areas in need of modernisation.

An equally important step is to implement effective data management. Without high-quality, well-structured and easily accessible data, even the most advanced AI algorithms will fail to deliver the expected results. Establishing clear rules for collecting, processing and protecting data will ensure its integrity and usefulness in AI-based projects. It is also worth betting on scalable technologies, such as cloud solutions and modern data management systems. Flexible, efficient infrastructure will enable efficient processing of large data sets and development of AI applications – from machine learning models to advanced analytics.

Aligning artificial intelligence with business goals

At the same time, start identifying areas where artificial intelligence can bring real business benefits. Work with cross-departmental leaders to identify where AI can increase efficiency, reduce costs or create new growth opportunities – for example, in marketing, customer service, supply chain optimisation or risk management. Aligning AI initiatives with the company's strategic goals not only increases their value, but also makes it easier to gain support from internal stakeholders and accelerate implementation.

Developing a strategic plan for AI implementation is also an important step. Together with your organisation's other leaders, create a roadmap that considers both quick successes – through pilot projects – and long-term initiatives with transformative potential. Pilot deployments will quickly demonstrate the value of AI and build confidence in the new technology while more ambitious projects will help realise its full potential. At this stage, it is also crucial to ensure broad internal support and clear division of responsibilities, which will increase the chances of success for the entire initiative.

Ensure leadership commitment

Continue to engage a wide range of stakeholders by working regularly with other levels of management, directors and key leaders in the organisation. This will ensure that AI initiatives remain aligned with the overall business strategy and meet the needs of individual departments. Maintaining engagement at all levels is critical to the success of an AI implementation.

According to McKinsey research, almost all companies are investing in artificial intelligence, but only 1% of them believe they have reached maturity in its implementation. In our experience, the biggest obstacle to scaling AI is not employees – who are ready for change – but leaders who do not take action quickly and decisively enough. It is fast and effective management at the board level that determines success.

Clear communication about the benefits and challenges of AI projects is equally important. Articulating your goals, progress and difficulties in a comprehensible way helps manage stakeholder expectations and gain broader support within the organisation. Do not be afraid to involve your internal communications department – with their help, you will effectively convey the key information and build a positive attitude toward artificial intelligence. And with any luck, people from this division will become your allies in this transformation – after all, AI will certainly make their work more efficient and satisfying.

Building and retaining talent

Hire employees with diverse skills to build a strong team that can meet the challenges of implementing artificial intelligence. AI requires a wide range of competencies – from data specialists and AI engineers to industry experts who understand the business. It is essential to diversify the workforce and combine technical talent with industry experience. This combination – of data experts and people who know the business inside out – will be crucial to the success and speed of deployment of AI solutions.

Invest in continuous learning to keep your team at the forefront of technology growth. Provide employees with access to educational programmes and professional development opportunities to keep their skills up-to-date and relevant to the rapidly changing world of AI. Regular investment in developing your team's competencies is the foundation upon which the success of long-term digital transformation rests.

Identify the key success indicators

In order to effectively measure the business value of AI initiatives it is necessary to precisely define the key performance indicators (KPIs). They should directly reflect the strategic goals of the organisation and include aspects such as revenue growth, reduced operating costs, improved customer experience or increased process efficiency. Clearly defined KPIs make it possible to monitor the real impact of AI and justify further investments.

At the same time, it is crucial to implement a culture of iterative improvement. Regular analysis of results and incorporation of stakeholder feedback enables AI strategies to dynamically adapt to changing market conditions. This approach not only increases the effectiveness of implementations, but also allows the company to respond more quickly to new opportunities and challenges related to the development of artificial intelligence.

Stay up-to-date and comply with regulations

Monitor AI developments to effectively anticipate technological and regulatory changes. Keep track of the latest research and industry trends, compare available solutions and actively participate in AI discussions. This will allow your organisation to not only keep up with the dynamic market, but also to better take advantage of emerging opportunities.

Ensure ethical use of AI by complying with applicable regulations and ethical standards. Implement solutions that comply with data privacy and algorithm integrity regulations to avoid legal and reputational risks. A transparent approach to AI builds trust among employees, customers and business partners alike.

A methodical approach to AI implementation allows companies not only to keep up with market trends, but more importantly to make the most of them. The key is to strategically combine cutting-edge technologies, relevant competencies and organisational culture, while focusing on measurable business results and return on investment.

Conclusion

For CIOs and IT directors, effective use of artificial intelligence is not about following trends, but strategically integrating AI into the organisation's foundation. By building a robust, AI-ready infrastructure, fostering a data-driven culture and closely aligning AI initiatives with business goals, significant financial benefits and competitive advantages can be unlocked. However, success does not end with implementation.

Ongoing stakeholder engagement, continuous competence development and adaptability, as well as consistent adherence to ethical standards lay the foundation for AI's long-term success. Properly implemented, artificial intelligence ceases to be merely a tool for improving operational efficiency – it becomes a transformative force that drives innovation, enhances the customer experience and shapes the future of the industry. As the technology evolves, IT strategies must evolve as well, ensuring that organisations are flexible and ready to take advantage of the new opportunities that the future of AI brings.

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