Segment Marketing Manager

Segment Marketing Manager

  • Manager
  • Inne | Niemcy | Belgia
  • Communication / Marketing
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About the project

Responsible for introducing and developing a segment marketing approach at Britenet. Responsible & accountable for lead generation within these segments, together with his/her team. This includes tasks such as understanding the segments, strategy defining, planning, scheduling, implementation and quality control, creating MQLs and hot MQLs to reach the sales objectives. Responsible for building a strong segment marketing team by coaching, knowledge and experience sharing.

Our expectations

  • Minimum 10 years of experience in a similar role (segment marketing, lead generation).
  • Proven experience in developing strategic plans for individual segments and across all segments.
  • Experience in working within an organization during periods of internal transformation
  • Demonstrated ability to manage a team to execute strategic plans.
  • Proven track record in coaching teams to achieve higher performance levels through improvement tracks.
  • Proficient in English at an advanced level.
  • Proficiency in one or more of the following languages:  Dutch, German, French, or a combination of these languages.
  • Strong strategic thinking, planning and project management skills, combined with a hands-on mentality and commitment to quality.
  • Creativity, effective communication and presentation skills, and the ability to be assertive and decision-making.

 



Main tasks

1. Setting up the segment marketing approach

  • Getting the team and internal stakeholders familiar with the segment approach (focus on Poland, Germany, Belgium, UK).
  • Getting the team and stakeholders familiar with the segment approach: explaining, presenting, teaching, coaching, follow-up.
  • Conduct hands-on workshops and training sessions to educate the team on how to deliver the segment marketing approach.


2. Building and execution a strategic plan per segment

  • Maximize the number of qualitative leads per segment by combining all marketing possibilities (content, events, prospecting, ABM, sales enablement tools, pr for brand awareness, etc).
  • Develop, together with the team, a comprehensive marketing strategy, including digital, content, and social media marketing.
  • Build a strategic marketing plan per segment every quarter and execute it.
  • Measure and analyze the performance of marketing campaigns.
  • Create a marketing calendar outlining key campaigns, events, and promotions.
  • Collaborate with product development, sales, customer service, and other departments to ensure alignment and coherence in strategies and objectives.
  • Develop the structure for an automated dashboard.


3. Managing the team

  • Motivating and coaching team members to raise the bar every day.
  • Setting goals and delegating tasks in consultation with the superior.
  • Setting KPIs and enforcing their implementation in consultation with the superior.
  • Decide and track the budget, together with the Marketing Director.


Job perks

What we offer

Unique atmoshpere

Unique atmoshpere

A good and friendly atmosphere in the company and the satisfaction of working with both departmental colleagues and direct superiors.

Team-building events

Team-building events

Large internal technology conferences, star parties and team outings.

Flexibility

Flexibility

Working hours are flexible and tailored to individual preferences. As is the mode of work delivery: remotely or in a hybrid model.

Development paths

Development paths

They are clear, straightforward and certainly not bumpy. Choose between a managerial or expert development path.

Certifications

Certifications

We facilitate the development of desired competencies, subsidize training and courses.

Security

Security

We have many years of experience in the market and implement national and international projects. We skillfully manage tasks and enable smooth allocation between projects.

English language

Language lessons

For those who speak fluently and want to maintain this level or wish to develop their language skills, we enable free participation in language lessons. Are conducted in the modern and safe form of online meetings. Just learn IT!

Comfort at work

Comfort at work

Attractively decorated relaxation areas, available in the company's largest branches, to encourage relaxation during the day, and equipped kitchens with aromatic coffee.

Support for activity

Support for activity

We have soccer teams, we play championships, we have marathon runners and other active sports lovers on board. We support all passions

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