Our expectations

• University degree in Marketing, Management, Economics, or a related field
• A minimum of 3 years' experience in B2B marketing, prospecting, sales, or key account management
• Experience using marketing automation tools (e.g. HubSpot, Salesforce)
• Experience in targeting, segmentation, and lead generation
• Ability to develop and implement strategies for acquiring quality marketing leads
• Knowledge of English at a minimum B2 level
• Strong communication skills and customer-oriented mindset
• Strong analytical and strategic thinking
• Creativity and attention to detail
• Effective time management

Nice to have

• Experience in the IT industry
• Certifications in digital marketing, marketing automation, ABM (Account-Based Marketing), or customer relationship management (e.g. Google Analytics, HubSpot, Salesforce)

Main responsibilities

Prospecting and Acquiring New Customers:

• Use tools like Cognism to prospect, enrich, and acquire contacts.
• Create personalized and scalable contact sequences via email, LinkedIn, and other channels.

Nurturing Marketing Qualified Leads (MQLs):

• Develop strategies for acquiring high-quality MQLs with high conversion potential.
• Achieve a conversion rate of 25% from MQL to Sales Qualified Lead (SQL).
• Use HubSpot and Salesforce to track leads through the funnel and manage campaign performance.
• Set up workflows for lead nurturing and scoring in HubSpot.

Create and Implement an ABM Strategy:

• Understand identified potential ABM clients and design targeted ABM campaigns.
• Coordinate personalized outreach to high-value prospects, including customized content and offers.

Collaborate with Sales and Marketing Teams:

• Ensure alignment with sales teams on ideal customer profiles and prospect qualification criteria.
• Work with marketing teams to create targeted content for ABM campaigns (e.g., case studies, testimonials).

Analyze and Optimize Operations:

• Monitor KPIs such as MQL to SQL conversion rates, campaign effectiveness, and pipeline growth.
• Report on lead generation and ABM campaign performance and make data-driven adjustments as needed.