Our expectations

• 10+ years of experience in B2B marketing, ideally within the IT services, consulting, or SaaS sectors.
• Proven track record of marketing leadership (5+ years) across multiple European countries.
• Expertise in Communication, digital marketing, lead generation, content strategy, and branding.
• A perceptive strategic mindset combined with hands-on operational skills.
• Experience in managing and coaching teams in international and cross-cultural environments.
• Strong communication and stakeholder management skills.
• Comfortable and adaptable in a fast-paced, high-growth, and hybrid working environment.
• Able to work in a company undergoing transformation.
• Experience in effectively managing cultural differences between people.

Required Language Skills:

• Fluent in English, Dutch, and French (both written and spoken) is essential for this role.

Main responsibilities

• Develop and execute a cohesive international marketing strategy aligned with company growth objectives, specifically targeting Germany and Belgium.
• Lead and inspire a high-performing, multilingual marketing team across various regions, while also managing external agencies and partners effectively.
• Oversee impactful demand generation campaigns (digital, content, events, Account-Based Marketing) meticulously tailored to local market nuances.
• Ensure consistent and compelling product and service positioning across all regions and channels.
• Drive brand awareness and establish thought leadership through strategic PR initiatives, social media engagement, and compelling employer branding.
• Analyze market trends and customer insights to continuously refine messaging and optimize campaign direction.
• Manage the global marketing budget with precision and measure campaign ROI to ensure maximum impact.
• Collaborate closely with our Sales teams to foster pipeline development and enhance sales enablement.
• Ensure consistency of messaging in several European markets.